Every property owner and manager knows that in order to effectively market your building and close more leases, you need to list your vacancies on housing listing platforms. You've probably tried all the popular ones - Zillow, Trulia, and Zumper. But oneRental Ads Websitemaybe you haven't tried it yet is Facebook Marketplace.
That's right — property owners and managers can list vacancies on the social media giant's marketplace. But is it worth listing a property for rent on Facebook Marketplace? Read on to find out more.
Search this guide:
- Can I publish properties on Facebook Marketplace?
- Is Facebook Marketplace good for apartments?
- How do I list a property for rent on Facebook Marketplace?
Can I publish properties on Facebook Marketplace?
Yes, you can post properties on Facebook Marketplace. In 2017, Facebook introduced an “Apartments” category on its marketplace, allowing real estate agents and property managers to post rental listings.
It is currently completely free to post a rental on Facebook Marketplace. There are also no commission fees.
Is Facebook Marketplace good for apartments?
Facebook Marketplace is a good place to post housing and rental listings as it increases awareness and generates leads for free. It's also quick and easy to post a rental ad, making Facebook a great platform formarket your property.
Since launching its marketplace in 2016, Facebook has reported that one in three Americans uses the platform. So it goes without saying that millions of people browse Marketplace every day. And since Facebook began improving rental listings in 2017, more and more people are using Marketplace to find a place to live.
In fact, Facebook Marketplace has slowly dethroned Craigslist as the country's most popular home search engine. While many rental property websites have risen in popularity in recent years, Craigslist remains a staple due to its free listings and easy publishing process. But now people are starting to use and trust Facebook more.
Facebook Marketplace trumps Craigslist for several reasons:
- People already use Facebook for other purposes and the Marketplace platform is easily accessible.
- Facebook allows users to view the poster's Facebook profile, which inspires trust.
- There are more people actively using Facebook than Craigslist.
Why you should list rental properties on Facebook
- Big audience:Facebook is the greatestsocial mediaNetwork with around 3 billion users worldwide. How to enjoy high visibility when posting on Marketplace.
- You can reinforce an entry:If you want to maximize exposure, you can pay to expand a listing. Boosting essentially increases the number of people who see and engage with your post.
- Simple conversions:If a potential customer is interested in your rental, they can quickly and easily contact you, request a tour or save the listing for future reference. You will receive the prospect's contact information, which you can save in yoursCRM.
- Partnering with other listing services:Facebook Marketplace has announced partnerships with leading home listing services such as Apartments.com and Zumper. This means you can post to a platform like Zumper and they will automatically post to Facebook as well.
- Show multiple units in a building:Facebook Marketplace allows you to post listings for multiple units when multiple units are available in the same building.
How do I list a property for rent on Facebook Marketplace?
Posting a rental to Facebook Marketplace is easy and anyone on your team can do it.
There are only five steps to listing an apartment on Facebook:
- Create your account
- create an entry
- Add photos and details
- Choose your publishing options
- Respond to leads and inquiries
Step 1: Configure your account
As of 2021, only select companies appear to be able to sell through their Facebook MarketplaceBusiness page🇧🇷 All other sellers creating an offer on Marketplace must use theirsPersonal Facebook Profiles.
As a result, you will likely need to list your rental properties on the marketplace through your personal Facebook profile. So log into your Facebook account or create one for free.
Pro Tip:Consider creating a secondary Facebook account that you will use solely for posting rentals. This allows you to separate things from your personal account.
Step 2: Create an entry
After logging in to Facebook, follow these steps to create an entry:
- Navigate to Marketplace from the side menu or by typing "marketplace" in the search bar.
- Click Sell Something.
- Click on “buy or rent houses”.
Step 3: Add photos and lots of details
You now have the option to describe your unit(s), attach photos and provide unit details.
- You can add up to 50apartment photos🇧🇷 Make sure they are bright, clear and high definition. Include photos of the unit and the interior and exterior of the building.
- Generate a title for the listing. Keep it short but meaningful — for example: "[#] room on the top floor of the apartment in [neighborhood]"
- Answer all drop-down questions (e.g. number of bedrooms, number of bathrooms and price)
- Write a full description. Add details about the unit itself and the building - the more the merrier! Also indicate when the device will be available.
- Choose which amenities are available from the options Facebook offers.
Step 4: Choose your publishing options
Of course you want to publish your entry on the marketplace, but you can also publish your entry in up to 20 groups.
After publishing, you can reinforce the entry. When boosting a rental ad, you can choose yoursBudgetwith Facebook recommended campaign duration or choose a custom option.
To define a custom campaign:
- Click on "Choose custom budget and duration".
- In the Duration section, click (+plus) or (-minus) to select the number of days you want the ad to run.
- In the Total Budget section, use the slider to set your budget. Or click the pencil icon to enter a number. The budget you set is the total amount of money you pay for theadvertising campaign.
- Optionally, you can also edit the target audience of your ad. This allows you to define the location you want to target your optimized listing to.
Step 5: Respond to leads and inquiries
Now that your rental offer is online, wait for the leads to roll in!
When a prospect contacts you with questions or requests a tour of the home, you'll receive a simple form with the prospect's contact information and other relevant details.
Remember to respond quickly and professionally to any request. At least theresident experiencebegins before a resident signs a lease.
This is how ButterflyMX works:
How to post a rental on Facebook Marketplace from an Ads Page
In 2017, Facebook announced its partnership with listing sites like Zumper and Apartments.com to automate rental ads on Facebook Marketplace.
Depending on how many buildings or units you want to list, manually listing each one can be extremely time consuming. But many platforms now make it easy to distribute your lists automatically.
The process of distributing your offers from an offer platform to Facebook Marketplace depends on which platform you use. On many platforms, the process is automatic. For others, you may need to opt out of syndicated listings. Check with the listing platform you use.
Facebook Marketplace Rules for Rentals
Before posting apartments or rental properties on Facebook Marketplace, please familiarize yourself with Facebook's rules and policies. Violating any of these policies may result in your entry being disapproved or removed after it is posted.
Follow these two main guidelines:
- The description and photos in your listing must match.
- Listings that discriminate against a protected class or violate any type oftenant screeningLaws can be reported and removed from Facebook.
Boost your real estate marketing with Facebook Marketplace
Ganz gleich, ob Sie mehr Leads generieren oder Mietverträge schneller unterzeichnen möchten, das Posten eines Mietvertrags auf Facebook Marketplace ist eine großartige Lösung. Ihre potenziellen Kunden sind wahrscheinlich bereits auf Facebook, warum also nicht davon profitieren? Mit nur fünf einfachen Schritten – oder indem Sie Ihr Konto mit einer von Ihnen bereits genutzten Stellenplattform verbinden – können Sie Ihre Stellenangebote im Handumdrehen auf Facebook veröffentlichen.